The real test of a brand palette is not the launch. It is the intern making a flyer, the sales lead building a deck at midnight, the partner designing a co-branded banner. If the palette is hard to use, it will be abused.
- Limit yourself to one primary, one dark, one light and one accent.
- Write down exactly where each colour is allowed.
- Ship templates, not just guidelines.
Green, black and white can carry a whole brand if you are strict about where each one goes.
