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Sep 21, 2026
Branding
Your brand is not your logo: what Lagos markets teach about trust
Walk through Balogun on a Saturday and you’ll see brand-building older than any agency deck. The lesson for tech companies is uncomfortable.
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Sep 15, 2026
Branding
The monogram test: can your brand survive at 32 pixels?
Most of the time your brand is seen as a tiny square — an app icon, a WhatsApp avatar, a browser tab. Design for that first.
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Aug 29, 2026
Branding
Colour is a promise: choosing a palette you can keep
A palette isn’t chosen on the day of the logo reveal. It’s chosen every time someone makes a slide at 11pm.
