Shrink your logo to the size of a WhatsApp profile picture. Can you still tell whose it is? If not, you have a presentation logo, not a working one.
This is why I lean on monograms for personal and product brands. Two letters, one weight, one accent colour. It reads at 32 pixels and it reads on a billboard.
- Test on dark and light backgrounds.
- Test in greyscale — colour should add meaning, not carry it.
- Test at the smallest size you will actually use.
Big brands are recognised small. Build yours that way.
