How adding a simple price range to a B2B site doubled qualified enquiries — and why leadership was nervous about it.
Uzoma DanielAug 26, 2026 · 1 min read
“If we show prices, competitors will undercut us.” I hear this in almost every B2B marketing review. It is a reasonable fear, and it is usually wrong.
Buyers who can’t find a price assume the worst, or leave. A clear range — ‘from X per month’ — filters out the wrong prospects and gives the right ones confidence to call.
Transparency is a sales qualification tool dressed as a marketing decision.
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