New marketing leads are often expected to change everything in their first month. The ones who last do the opposite: they spend the first 30 days listening to customers, sales and product.
- Days 1–30: interviews, audit of every channel, a list of quick fixes.
- Days 31–60: fix the obvious, set up simple reporting.
- Days 61–100: one visible campaign that proves the new direction.
Credibility is earned by one clear win, not ten half-finished initiatives.
